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Digital and Social TLC
Digital and Social TLC
AI tools are powerful. They can save time, spark ideas, and help you stay consistent. But here’s the catch: if you’re not careful, the content it generates can easily drift away from your brand’s message and offerings. Before you h
The first 2 seconds of a video are make-or-break. If you don’t hook your audience immediately, they’ll scroll past - no matter how amazing the rest of your content is. Nail it by starting with a bold statement or question, then show some
As a social media manager, the biggest shift I wish every small business would make is this: treat every post like a conversation, not a broadcast. Your audience doesn’t want a wall of announcements - they want connection, personality, and a re
Video content can feel terrifying - I hear it from small business owners all the time. The idea of putting your face on camera? Instant panic. But here’s the good news: you don’t have to start there. Begin with simple shots of your pro
I can’t stress this enough: your content isn’t for everyone. And if you try to talk to everyone, you’ll end up connecting with no one. Before you can create great content, you need to know: - Who you’re speaking to - What
Your audience craves variety - trust me! One of the biggest mistakes I see businesses make is posting the same type of content over and over again. The same format, same visuals, same tone… and then wondering why engagement drops. People scr

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