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Organic Social Media 101 Guide
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Remember when social media was follower based? All people cared about was how many followers their brand had. Well, that's changed a lot in recent years. Now it’s interest based. What does this mean? Your audience doesn’t just see your
One of the biggest mistakes small business owners make on social media is assuming their competitors are more successful than they are. Sometimes they are. But a lot of the time, they’re just better at marketing themselves online. And I'm not
One of the quickest ways to get frustrated with organic social is expecting it to behave and convert like a paid ad. Organic social isn’t a key revenue driver, and treating it like one is where most teams go wrong. It’s top-of-funnel. It
I'm going to be real with you: you can have a perfect content strategy and still see your content underperform if you are relying heavily (or only) on stock imagery. As a social media manager, I see this constantly. Strong messaging, clear positioni

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